Organic Search Advertising (OSA): Move beyond impressions to target real-time intent audiences on their topic-engaged journeys.
Imagine acquisition campaigns that target 100% of intent-rich audiences from their first search question to their conversion moment.
Imagine a new solution that identifies and verifies the right, real-time intent signals amidst the blizzard of impressions for a new level of marketing acquisition efficiencies.
Why it works: The Internet is a content serving engine that is primed for conversions because audiences learn about new products through their content journeys – from Paid Search to organic results and back again. These topic-engaged Search audiences display the most powerful real-time intent signals with the best opportunity for conversions. OSA lets you reach them anywhere along their topic journey –from Search to Sale.
How it works: This is a revolution in digital acquisition marketing because it is the first and only solution that integrates contextual PPC advertising for lower funnel conversion with AI-driven programmatic media buying to find matching trending topics on web for scalable, quality traction – all in one solution:
• Topic Discovery and Data Planning. We transform branded content, PPC data and industry content into a data layer that identifies the most monetizable topics. OSA leverages PPC activities (either as a managed service or integrated with current SEM activities) to develop a unique programmatic data layer to identify the right topics in programmatic media.
• Pre-campaign acquisition proforma. OSA technology projects number of impressions available per topic and transforms impression estimates into actual number of real people available for acquisition modeling.
• Trending-topic programmatic advertising. Our proprietary programmatic platform and RTI (Real-time Intent) data pinpoints Search audiences in organic media and targets them with topic-based ads that matched their original Search.
• Content-centric predictive model. With enough Search data, topic-based programmatic data and conversion results, OSA can create the predictive topic journey to conversion for targeting efficiencies and cost optimizations.